Carol Ann Kirby has led marketing campaigns for two of America’s most recognized brands: Baskin Robbins Ice Cream and Motel 6. As Chief Marketing Officer/Executive Vice President of Accor North America, she held marketing responsibility for several brands, including Motel 6, Red Roof Inn and Sofitel. Ms. Kirby began her career as a senior consultant with Cap Gemini, working in the strategic marketing and branding
Carol Ann Kirby
areas. Her primary was focus was the introduction of technological innovation to the consumer market. Her campaigns have received many awards, including the Clio, Cannes Advertising, Mercury and Hermes awards. She holds an MBA from UCLA, and an MA from Boston University in government and organization theory. Currently she is working with non-profit community organizations, and is a Director of the Pasadena Humane Society and the Convalescent Aid Society.